IDÉUM - Beyond brainstorming
The BTH/Stanford team has been working in close collaboration with industrial sponsors Michano and Volvo Construction Equipment with a challenge on “Workspace for building brighter ideas” and combining the challenge on how to set-up a physical space for innovation work, and how to support innovation capability development. The teams presented in 10 minute pitch mode in front of a packed auditorium. The Idéum physical concept is a brainstorming support tool that use hexagonal tiles to work with innovation ideas, they act as tangible idea carriers and using soft glow on the ideas makes it possible to highlight ideas and to bring in kintetic energy into the discussion. The solution encourages physical movement and engagement in the ideation, something that the huge afternoon attendance was evidence on. Youtube video: http://www.youtube.com/watch?v=kyWOoy25u40.